Whether you are ready to embrace a commercialized market, or whether you are content to approach a consumer one at a time, many reasons exist for creating an artist brand. In the truest sense, your artist brand can make the same statement you portray through your art.
Have you noticed that general pricing rules under the laws of economics do not apply to art? In other words, typically a product's supply is reduced if demand decreases. But in the art world, artists continue to supply art regardless of these factors. It is no wonder that pricing one's art can be difficult.